The advent of the new technology definable as artificial intelligence opens up new situations for the protection of subjective rights at a legal level. Today, forms of damage to third parties are found on the part of the companies that own these technologies in the fields of industrial law, personality law and in the field of commercial dumping. It is now common to find cases in which artificial intelligence programs use images, trademarks and other intellectual property of third parties without their consent; or the use of AI is easily found to carry out intellectual work at zero cost or much lower than market prices. All this makes it necessary for the lawyer to know the functions of the AI, to know the legislation in several states given that the companies that own the AI are foreign, and to adapt the new cases to the rules already in place.
It is important for companies that own AI to rely on lawyers who know what the limits of use of the AI itself are before putting the product on the market, advising to set situational blocks or evaluation checks within the system by default. new technology software.